Author: Marc Ciafardini

Creatives on Creatives, Vol. 4 – Josh Snodgrass

For those of us in the design community, there are a number of phrases that are common to our profession. I’m not talking about anything proprietary or technical, but quite often we find ourselves uttering euphemisms that figuratively (or literally) describe our process. One of the more popular ones is that the design in question is “like a Swiss watch.” Simply put, it highlights a designer’s efforts to make use of every portion of a particular canvas. Further, the vision and intent for every aspect/component to meld with expert precision, and so much so that the result of all...

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Creatives on Creatives, Vol. 3 – Brian McNelis

Thanks largely to a trip to Record Store Day in 2014, I have become an increasing fan of soundtrack releases on vinyl…and I’ve never looked back. You may have your own go-to retailers, and while a significant portion of my collection is comprised of Mondo titles, Lakeshore Records (the independent music division of Lakeshore Entertainment) remains a notable force that issues some of the most vibrant and stunning releases you’ve ever seen. I spoke to the company’s Senior Vice President of Music and Soundtracks, Brian McNelis, about his day-to-day with Lakeshore. As you might expect, after scanning through the hefty number...

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Creatives on Creatives, Vol. 2 – Brock Otterbacher

Growing up, I’m sure many of us lived and breathed Legos, building blocks and the various dream houses in the Barbie line-up. Sure, they’re toys, but they probably were a catalyst (subconscious, maybe) to get us into the industry we’re in now. So while we deal with actual buildings/materials, there are creatives out there who have never grown up. John Lasseter, and Jorge R. Gutierrez come to mind, but I recently spoke with an individual who is still pretty much a kid playing with toys. Brock Otterbacher is one of the Creative Directors at Mondo (the collectible art boutique...

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Creatives on Creatives, Vol. 1 – Will Eliscu

As interior designers, we create functional art. We craft experiences for hotel visitors who can interact with a physical environment. In similar respects, production designers, art directors and the like do the same, only they take audiences on a visual journey. Among the many things we have in common, we’re devoted to contrivances like mood and atmosphere which aid in storytelling.  Scan through the credits of a film or TV show, and you will see a series of nebulous departments (with terminology that isn’t exactly relative to any other profession). It’s unclear exactly what each does, but in short, everyone...

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The effect of all communication is…

When I was in college, one of my professors said something very profound during a lecture: “we cannot not communicate.” It took the class a second or two to get the message, but it’s true – irrefutable, in fact. Whether through words, actions or a lack thereof, we are always communicating. However, the message we actually relay can be another matter entirely. As design professionals, what we do day in, day out is 100 percent about communication. We convey ideas through words, pictures, sketches, etc., and to get what we want, we have to make ourselves clear – crystal clear. Easier said than done, right? Wilson’s own Cheryl Neumann likes to say, “the effect of...

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